Participate in The Beef Break, a month-long challenge. Join our brawny male characters as they replace beef to give the environment a break.

Copy by Brittany Wilmer.

March 2022

Barbarian adlob

Butcher adlob

Open on the barbarian carrying a spear through the woods, ready to conquer his prey.

He spots something up ahead, and throws his spear at it. Red, “bloody” liquid splatters on his face.

Cut to the barbarian pulling the spear out of a pomegranate, ripping it open, and feasting on the seeds.

The “blood” is revealed to be pomegranate juice. Close-up shot of his hands ripping out the seeds.

Cut to a black screen with info about The Beef Break.

TVC Storyboard