When websites aren’t accessible to everyone, companies lose revenue. Let’s make this fact visible in an impactful way.
Copy by Brittany Wilmer.
March 2022
Adlobs
Open on series of locked gates and doors rapidly closing behind each other.
Images zoom out to reveal that they are located on a laptop screen.
Cut to a man staring at the screen. He sighs, rubbing his eyes.
AVO: If they can’t read it, they can’t buy it.
Cut to the man clicking on an accessible website. A smile returns to his face.
AVO: Make your website accessible to everyone.
Cut to end card with Open to Everyone logo.
TVC STORYBOARD
Accessible websites can use the logo as a badge on the footer, displaying their compliance with ADA guidelines.