We encourage Gen Z and Millennials to ask their moms about mascara, and why they use Great Lash. Influencers will start the trend by trying their mom’s favorite makeup products and letting their moms do their makeup. The campaign will coincide with Mother’s Day, showing appreciation for moms whose style and makeup skills are often teased and criticized. Your mom isn’t old-fashioned, or out of style, she just works hard and sticks with what works for her. Maybe you should try it too!