Gatorade and Charli XCX will follow in the footsteps of the Brat album rollout. Teasing the collaboration with social media posts, both brands will build anticipation and intrigue. A focus on the Green Apple flavor throughout the campaign ties into Brat’s color theme as well as the popularity of the Apple song and viral dance. Gatorade will encourage users to remix the Apple Dance and continue the trend into 2025.