Let’s give an inside look into website accessibility to increase awareness, for companies and everyone.
Copy by Brittany Wilmer.
March 2022
Illegible posters with QR codes lead to an informational website. Posted in tech-heavy areas and conventions to reach web designers.
Illegible Posters & Signs
Instagram, Facebook, and Twitter introduce a blur button upon opening, generating curiosity and mystery.
The sites will release a message after the event, describing how the button gave users the experience of visual impairment to raise awareness for web accessibility.
social media Blur button
The Google logo will be blurred on Global Accessibility Awareness Day. It will lead to a page about web accessibility, educating users of its importance.
Google doodle
Turn Apple locations into inaccessible tech stores for Global Accessibility Awareness Day. Use this day to educate the public on Apple’s triple tap accessibility feature.
Apple store takeover
We will create trending WordArt TikToks to spread awareness to younger web designers.
These TikToks will depict illegible fonts that rearrange into a clear message about web accessibility.
