Most people are unaware of what goes into producing beef. We show them what’s really between the buns you eat.
Copy by Brittany Wilmer.
March 2022
fact adlobs
Digital Signs
Artistic digital billboards show the effects of deforestation related to beef production, and feature a QR code for viewers to scan and learn more.
Open on Zach and Benedict Cumberbatch. Zach holds up a baby sloth.
ZACH: Should you put this between your buns?
Comically long pause.
BENEDICT: No.
Close up of Zach’s face.
ZACH: Be careful what you put between your buns.
Cut to end card with fact about deforestation.
SUPER: 16.5 million acres of sloth habitat have been destroyed due to beef production.
TVC storyboard
ALTERNATE EXECUTION: Cartoon character adlobs
The most famous burger lovers are swapping beef for eco-friendly alternatives. They are showing the world how easy it can be.
Spongebob lunchables
Meatless Spongebob Lunchables encourage kids to choose beefless meals.